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Marketing isn’t one thing.
Marketing isn’t one thing.
The various disciplines are actually different industries. From codifying the few important words that define your brand, to the customer research you can do yourself, to creative execution and media deployment - it’s tricky. I don’t have all the answers. But I have some, and can help you find the others.
The various disciplines are actually different industries. From codifying the few important words that define your brand, to the customer research you can do yourself, to creative execution and media deployment - it’s tricky. I don’t have all the answers. But I have some, and can help you find the others.
What I do:
What I do:
48 HR
AUDIT
Share as much or as little as you feel comfortable with. NDA me, of course. In 2 days I will give you back a one page plan of what to stop, start, and continue doing. At a minimum, this plan will grow your monthly profit by 5% in 2 months or your money back.
BRAND
DEFINITION
Naming process. Brand strategy. Competitor analysis. Positioning. Vision and values articulation. Customer value proposition. Employee value proposition. Copywriting. Tone of voice. Creative briefing
MARKETING
PLANNING
Budget planning. Customer research. Segmentation and targeting. Pricing. Campaign concepts, copywriting, and video storyboarding. Email, social media, PR strategies. Go-to-market plans. Go-back-to-market-better plans.
CREATIVE
MANAGEMENT
With too many years in creative agencies directing creative < > money exchanges, I understand how to get the best quality from the "iron triangle" of Scope vs Time vs Cost. In short, I can show you how to avoid getting ripped off.
What I don't:
What I don't:
Technical SEO.
Design.
ATL media planning.
Digital marketing deployment.
But I can source, brief, and manage these resources for you.
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